Social media is one of the most effective ways for your business to get more traffic and generate new leads. When you’re spending your days talking to customers, keeping your operations running, and making new sales,the social media marketing softwares are very helpful. These softwares are used by social media, marketing, and communications departments to increase brand awareness, manage workflows, and engage online communities. Here are some of the best social media marketing tools available ;
HootSuite is a popular social media marketing tool for people and businesses to collaboratively execute campaigns across multiple social networks like Facebook and Twitter from one web-based dashboard. It's the leading social media dashboard and you can manage multiple networks and profiles and measure your campaign results. This is an enterprise level social media management tool used by over 10 million professionals and they can help you schedule and analyze your social media marketing campaigns.
2. Sprout Social
Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence and also a Social CRM for Businesses. The software is made for small businesses looking to schedule posts and manage one-on-one interactions with their social audience. It is a leading social media management software that provides engagement, publishing, analytics and team collaboration tools. It supports in Twitter, Facebook, LinkedIn and Google .
Oktopost is a social lead tracking software which identifies successful social channels and is designed for professional B2B marketers. The software is focused on delivering and measuring clicks and conversions for lead generation campaigns. Octopost is note for B2C companies or companies looking to manage Youtube, Pinterest, Tumblr and other less mainstream social networks.
Buffer is a smart and easy way to schedule content across social media and it provides analytics about the engagement and reach of your posts. This software is a sharing platform like many tools included in this blog post, you can schedule sharing. The software is made for straightforward social media publishing, integrating with Mention for social monitoring. It covers all Social Networks except for Instagram, and is definitely a best publishing system out there.
Spredfast is an Enterprise Social Media Software with a social CRM dashboard featured by Meghan Peters post Mashable’s top five social media management tools. The software is made for large B2C companies and brands and is not for Small companies or simple social media marketing. It is an enterprise social media management system for managing, monitoring, and measuring across multiple social media channels, with a white label option for agencies.